Today, social CRM provider BatchBlue announced an integration for their BatchBook product with Zendesk’s help desk platform. The integration targets small businesses, and the collaboration came from both vendors belonging to The Small Business Web association.

The integration will allow BatchBook users to connect their contact database into Zendesk’s help desk ticket processing, which ultimately saves time by creating a unified tracking source, and a an extensive reference point that supplies professional, personal, and social networking information. Furthermore, BatchBook’s “SuperTags” functionality can be used to create custom fields that capture individualized data about active support calls.

President of BatchBlue Software, Pamela O’Hara, said she was particularly excited about the venture because it will make their product “even more social,” which is an interesting choice of words for enterprise software. Nonetheless, it is wise partnership, as help desk systems are the enterprise systems that benefit the most from social media; smaller businesses benefit from it as well. Plenty of SMBs will be eager to streamline their customer service, and this enables them to do that and simultaneously bolster customer relationships, which tend to be stronger in smaller businesses.